Friday, April 30, 2010

public relations jobs

Best Inbound Marketing

jobs in PR public relations and communications - Journalism.co.uk
A fantastic opportunity for an experienced internal communications manager to work on a 2 year contract in Bonn, Germany as part of our team on a high profile, award-winning corporate employee publication for Germany's largest employer

10 Tips for Building Your Business Through public ... - Salon
Steve jobs, Oprah, Bill Gates - all of these people excel in their fields, but why is it you know them ... In fact, an ongoing public relations campaign should be as integral a part of your business as paying your bills, or buying your materials.

public relations jobs

inbound marketing public relations and social media

Best Inbound Marketing

inboundmarketingPR: Cord Blood America Newest inbound marketing Client - PRWeb
... understands the importance of having a quality presence in social and digital media and the principles of inbound marketing methods,%26rdquo; said Allinder. About inboundmarketingPR inboundmarketingPR is an inbound marketing public relations Company ...

Soho Biztube Announces 'UnGeeked Elite: A social media %26 marketing ... - PR-USA.net (press release)
... learn about positioning your internal and external brand; managing inbound and outbound marketing efforts; facilitating online customer relationships; building strategic public relations campaigns; and monitoring social trends among clients and ...

inbound marketing public relations and social media

public relations agencies

Best Inbound Marketing

public relations Services in Australia - new market report released - PR Inside
Industry Definition public relations agencies manage the communications between an organisation and its publics in order to promote favourable relationships and portray a desired image. This includes communication with the general public as well as ...

GTA's public relations Elite to Be Recognized at CPRS Toronto Awards ... - Market Wire
The ACE Awards is an annual gala event of the Canadian public relations Society (CPRS) Toronto and is attended by leading PR agencies and professionals. The 2010 ACE Awards is recognized as one of the top 10 events in Toronto by Biz Bash Magazine.

public relations agencies

inbound marketing software

Best Inbound Marketing

Kristin Dziadul Receives inbound marketing Certification - PRLog (free press release)
provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional ...

Neolane Launches Neolane Leads; First Complete Cross-Channel B2B ... - PR Inside
... and marketing pipeline analytics. Neolane Leads may be supplemented with Neolane Interaction%26trade;. Neolane Interaction features a real-time cross-channel recommendation engine based on a unified offer catalogue. During an inbound ... software :

inbound marketing software

Thursday, April 29, 2010

privacy

Best Inbound Marketing

privacy Concerns Cause Backlash Against Facebook - Denver Channel
Schumer sent a letter calling for simpler privacy controls to Facebook founder Mark Zuckerberg. The concerns were echoed by Sen. Michael Bennet, D-Colo; Sen. Mark Begich, D-Alaska; and Sen. Al Franken, D-Minn. Facebook tried to assure Schumer that ...

privacy

privacy

Best Inbound Marketing

FTC guidelines needed to protect Web users' privacy - Democrat and Chronicle
Every day, millions of users of social networking tools such as Facebook and Twitter make billions of pieces of personal data available on the Internet. But those users don't always realize how easily their information can be obtained and used by ...

No Such Thing as privacy - Cornell Daily Sun
We live our lives on the internet. Whether that's literally (i.e. Second Life) or figuratively, a lot of what people know about us and a lot of how we define ourselves is out on the internet. Note that this isn't actually by choice, it's more ...

privacy

inbound marketing activities

Best Inbound Marketing

Cut-It-Out Communications Announces SEO marketing ... - PRWeb
com ), a Westchester County public relations agency specializing in online activities, today announced its certification in Advanced Search Engine marketing Strategies ... continued by emphasizing the importance of inbound links in determining ...

Luxury Travel Vietnam Company Has Named French Marie Garcia as its New ... - PRWeb
Luxury Travel, an award winning luxury travel and tour operator in Vietnam, announced the addition of Marie Garcia as its Sales %26 marketing Senior ... Luxury Travel Company's main business activities %26ndash; luxury inbound/outbound operator, luxury ...

inbound marketing activities

Wednesday, April 28, 2010

public relations boston

Best Inbound Marketing

public relations Account Executive - boston - mediabistro.com (blog)
Job Requirements Text 100 has an exciting opportunity for an Account Executive with at least two to four years of experience in high-tech PR. Clients range from small start-up companies to multinational brand leaders, with campaigns that target media ...

The Catholic Church: Sex and public relations - Huffington Post (blog)
In 2002, The boston Globe published a searing series about criminal prosecution of Catholic priests for sexual abuse of minors. Two members of the U.S. Conference of Catholic Bishops met with me and David Finn of the Ruder Finn public relation firm ...

public relations boston

public relations plan

Best Inbound Marketing

Most Fish Oil Supplement Companies Refusing to Disclose ... - Businesswire.com
Companies issuing statements in support of third-party testing are applauded as their competitors are vague or refuse to disclose PCB levels despite public demand for transparency SECAUCUS, N.J.--( BUSINESS WIRE )--Almost two months after a lawsuit ...

10 Tips for Building Your Business Through public ... - Salon
People don't shy away when they hear that they need a business plan, an office, a phone, or business stationery, yet they often cringe at the thought of PR. In fact, an ongoing public relations campaign should be as integral a part of your business ...

public relations plan

public relations articles

Best Inbound Marketing

Britain hires ex-USOC public relations executive - Boston Globe
LONDON%26mdash; The British Olympic Association has hired top American public relations executive Darryl Seibel to help raise the profile of its athletes before the 2012 London Games. Seibel described his new role as head of Britain's Olympic media and ...

Relevant public relations President Barton Horowitz ... - Earthtimes (press release)
Horowitz, 60, was lauded on April 23 by the New York District Office of the SBA during an awards ceremony held in Manhattan 's historic Consolidated Edison Building. "This SBA award is precious to me. It is a tangible validation of my years as a ...

public relations articles

Tuesday, April 27, 2010

submit your site

Best Inbound Marketing

This site's Terms of Service - Mysuncoast.com
Reporting Copyright Infringement : If you are a copyright owner or an agent thereof and believe any content or other information appearing on the Web site infringes upon your copyrights, you may submit a notification of claimed infringement under the ...

submit your site

legal

Best Inbound Marketing

PA outlaws sale of settlement goods - Jerusalem Post
Abbas' legal adviser, Hassan al-Ouri, said violators face up to five years in prison or a fine of up to $14,000. Palestinian government officials estimate the annual sale of settlement goods to Palestinian businesses at between $200 million to $500 ...

legal

see your message here

Best Inbound Marketing

Rise in Unity to Resist Arizona's Racist Law! - Dissident Voice
Posted by JE on 04/26/2010 at 8:45pm lichen, still not following your argument but at least you are somewhat sticking to immigration ... But he said,%26rdquo;[W]e want to send a very strong message both through sanctions, through the articulation of the ...

And then it EXPLODES!!!!! - Stockhouse
No matter how frustrating it is, please stay calm and if possible use the situation for your own advantage. �It's obvious %26ndash;from these levels everybody can ... here's what's happening IMO : �Plan to buy another company or merge was taken few ...

see your message here

legal

Best Inbound Marketing

Supreme Court will review case of inmate sexually ... - Newser
... they will review a federal appeals court that threw out the award to Michelle Ortiz ... decision a "legal travesty." Ortiz was serving 12 months at the Ohio Reformatory for Women in November 2002 when she reported that a male guard fondled her ...

Jennifer Lopez gets entangled in a legal mess with ex ... - Entertainment and Showbiz!
Jennifer Lopez's ex-husband Ojani Noa has revealed that all the legal fights with his ex wife have left him sad and depressed.Noa has added that he is filing for bankruptcy. Noa's business partner, Ed Meyer, in an interview to RadarOnline.com has ...

legal

Monday, April 26, 2010

methods tools

Best Inbound Marketing

New methods For Data Analysis To Be Developed By ... - Medical News Today
Such methods could potentially serve as tools for human analysts and decision makers. The three-year, $959,059 grant will provide funding to develop computer programs capable of examining and combining both soft and hard evidence. The ...

New study says oceans' chemistry changing rapidly - Tehran Times
It made the following recommendations: Create an ocean acidification observation network including new tools, methods and techniques to improve measurements. Set up a data management office to ensure data quality, access and archiving to assist ...

methods tools

inbound marketing blog

Best Inbound Marketing

Kristin Dziadul Receives inbound marketing ... - PRLog (free press release)
... revolutionizing her original opinions of marketing. She has built up an online brand using older ideas with the newer mediums including a blog, video cast, and a network with a very large reach. Dziadul joins an elite group of inbound marketing ...

HubSpot finds Twitter follower count sweet spot - BizReport.com
In its recent study, "2010 State of inbound marketing", Hubspot discovered the "sweet spot" for the number of ... The HubSpot research also showed that businesses who blog on a regular basis can expect to generate up to 15 new leads a month.

inbound marketing blog

public relations degrees

Best Inbound Marketing

Jaime Garland - FOX43.com
Jaime grew up in Adams County and graduated from Biglerville High School. She received degrees in both Mass Communications and public relations from York College. Before joining FOX 43 News at Ten, Jaime was a newspaper correspondent at The ...

Dossier: Lynette Viviani, founder, Viviani public ... - Morris County Daily Record
PARSIPPANY %26mdash; Lynette Viviani, founder of Viviani public relations, a township-based boutique marketing communications ... She received both bachelor's and master's degrees in journalism from West Virginia University School of Journalism. "

public relations degrees

Sunday, April 25, 2010

cached

Best Inbound Marketing

Bank robbery suspect had clothes cached - Durango Herald
The 19-year-old Fort Lewis College student arrested on suspicion of robbing two banks and attempting to hold up two others in Durango had changes of clothes cached to make quick switches after his capers, an FBI agent said Friday. The detail came to ...

Google-cached Blippy Pages Exposed Credit Card Numbers - Softpedia
Around 200 transactions shared by users on new social networking service Blippy exposed sensitive data such as credit card numbers. The information had been accessible for months via a simple Google search query, until the start-up had it removed ...

cached

next

Best Inbound Marketing

The next Empire - Atlantic Online (blog)
A porter helped me with my bags as I made my way, sweating, into the train station in Dar es Salaam. In addition to my normal complement of luggage, I had brought a carton full of provisions, including several gallons of water, for a trip of ...

next

public relations salary

Best Inbound Marketing

Salazar to attend Utah lands meeting Monday - Deseret News
The governor's senior environmental adviser, Ted Wilson, acknowledged the meeting "is good public relations" but said it is also key in furthering the state's relationship with the administration on public lands issues.

public relations salary

Saturday, April 24, 2010

public relations firm

Best Inbound Marketing

Global public relations firm Increases Efficiency With ... - PRWeb
ENow, a Microsoft Gold Certified Partner specializing in Microsoft infrastructure consulting and the development of software to simplify systems management, announced today that Hill %26 Knowlton, a global public relations firm, has selected Mailscape ...

public relations firm

edelman public relations

Best Inbound Marketing

Media Advisory - Launch Date for Certified General ... - CNW Group
org ; James Bigg, edelman public relations, (416) 979-1120 ext. 288, James.Bigg@edelman.com

edelman public relations

inbound marketing university

Best Inbound Marketing

Kristin Dziadul Receives inbound marketing ... - PRLog (free press release)
Certification Awarded by inbound marketing university Training Program ELLINGTON - 4/22/1010 inbound marketing university awards the inbound marketing Certification to Kristin Dziadul as part of its comprehensive Internet marketing training program ...

Cherry Rahtu Receives Certification in inbound ... - PRLog (free press release)
PR Log (Press Release) %26ndash; Apr 19, 2010 %26ndash; [Singapore %26ndash; April 18,2010] %26ndash; inbound marketing university awards the inbound marketing Certification to Cherry Rahtu as part of its comprehensive Internet marketing training program (http ...

inbound marketing university

public relations society of america

Best Inbound Marketing

Meeusen, Bellin honored by public relations group - Milwaukee Business Journal
Rich Meeusen, CEO of Badger Meter Inc. , of Brown Deer, and Carolyn Bellin, chief public relations officer of Froedtert Hospital in Wauwatosa, will receive awards from the Southeastern Wisconsin public relations society of america, the organization ...

Airfoil public relations Named Finalist for Prestigious ... - PR Leap
... relations and marketing communications for both leading and emerging companies, has been named a finalist for the 2010 Silver Anvil awards presented by the public relations society of america. Airfoil is among the 134 finalists for this year's ...

public relations society of america

Friday, April 23, 2010

search online public relations schools

Best Inbound Marketing

The Art of Self-Marketing online - US News and World Report
... advice [for job seekers] is to just start doing it," says Karsh, who is the founder and president of JobBound, a career consulting company, and the author of two job-search books ... manager for APCO Worldwide, a public relations firm in ...

search online public relations schools

public relations wikipedia the free encyclopedia

Best Inbound Marketing

wikipedia, Google, Israel And free Speech - Israel News Agency
It's called wikipedia. wikipedia or Wiki as many refer to it as is a free encyclopedia on the Internet ... It's excellent public relations for them. they know what they are doing. Please excuse me now as I quickly upload this story to checkout the ...

wikipedia, Censorship, Israel and Terrorism - Israel News Agency
... are not allowed on the supposed "free encyclopedia ... hire a public relations company for 15,000 dollars which specializes in crisis communications or reputation management. What they would then advise would be to apologize to wikipedia users ...

public relations wikipedia the free encyclopedia

next

Best Inbound Marketing

Free MAG DLC next Week - TheSixthAxis
The EU blog has the details: 'First, we're adding three brand new Special Edition Sniper Rifles (Raven's HM 90 SE, SVER's SASR M, and Valor's MK 14 Mod 1 EBR) that include a number of performance adjustments and visual variations to our ...

next

Thursday, April 22, 2010

public relations specialist

Best Inbound Marketing

Indiana University - Newswise (press release)
530 E Kirkwood Ave., Ste. 203 George Vlahakis Manager of Media relations Business, public and Environmental Affairs gvlahaki@indiana.edu 812-855-0846 Hal Kibbey Media specialist and Copy Editor Science hkibbey@indiana.edu 812-855-0074 David Bricker ...

Polygamists of the Prairies - Minneapolis Star Tribune
Anthony is the public relations specialist at Pheasants Forever and Quail Forever's national headquarters in White Bear Lake, Minnesota. Hauck grew up on a farm in rural Madison, Minnesota, also known as "Lutefisk Capital USA." Now a resident of ...

public relations specialist

politics and

Best Inbound Marketing

Morning Feature: The Overton Window, Local and State ... - DAILY KOS
emphasis mine) -NCrissieB I want to pick up where she left off and talk a bit about local and state politics and how crucial it is in shaping what happens in the long term and why both pragmatists and purists can find common ground in working for ...

Nigeria : politics, Religion and Sport - AllAfrica.com
Lagos %26mdash; SPORT has two distinct universally accepted goals. The primary one is the joy of participation. The second is the joy of winning. In all of these, there is profound respect one for another in sport. Sport provides the greatest opportunity ...

politics and

public relations new world encyclopedia

Best Inbound Marketing

Howard Dodson, Jr. to Retire as Director of The new ... - Art Daily
... position as Director of The new York public Library 's Schomburg Center for Research in Black Culture in February 2011. At the Schomburg his visionary leadership over 25 years developed the Center into the world ... volume encyclopedia of ...

Wikipedia, Google, Israel And Free Speech - Israel news Agency
But now something very new and exciting is taking shape for those seeking answers to life's many questions. It's called Wikipedia. Wikipedia or Wiki as many refer to it as is a free encyclopedia ... It's excellent public relations for them.

public relations new world encyclopedia

public relations

Best Inbound Marketing

Bernard Simon, longtime B'nai B'rith public relations ... - Washington Post
Bernard Simon, 89, who served for more than 20 years as public relations director for the Jewish humanitarian organization B'nai B'rith International, died April 20 at his home in Olney. He had complications from spinal stenosis. Mr. Simon's death ...

public relations is now history - BBC UK News
Next month Bournemouth University is going to hold its first international history of public relations conference. Among the topics to be discussed at the two-day conference will be "public relations in Communist Hungary" and "Embracing the ...

public relations

Wednesday, April 21, 2010

history

Best Inbound Marketing

Obama needs a lesson on the limits of power - Chicago Sun-Times
When I first began to study the history of slavery ... eunuchs in the days of the Ottoman Empire, could amass wealth and power. One reason they could be trusted in positions of power was that they had no incentive to betray the existing rulers and ...

El Paso officer in shooting has checkered history - El Paso Times
EL PASO, Texas%26mdash;An El Paso police officer who shot a motorist in the neck while off duty early this month has a departmental history of commendations mixed with infractions. Police Detective Mike Baranyay, police spokesman, says Officer Jorge Gonzalez has been disciplined by the department over his

history

sponsored results

Best Inbound Marketing

Bing's New Twitter results Won't Include Promoted ... - WebProNews
Update: A representative for Bing tells WebPronews the "Twitter monetization news will not result in sponsored results appearing in Bing results." Original Article: Microsoft announced today that Bing now pulls in tweets from Twitter in real-time, in ...

Accessing quality health care in America's rural ... - Examiner
The unemployment rate is higher and the availability of employer sponsored health insurance is lower. The absence of competition results in higher premiums. It also results in less plans to choose from leaving rural Americans unable to find and ...

sponsored results

Tuesday, April 20, 2010

Facebook | Michael Fieger: Note Of The Day: Getting the job done

Facebook | Michael Fieger: Note Of The Day: Getting the job done

inbound marketing summit new media marketing conference

Best Inbound Marketing

Unica Adds Social media marketing Capabilities to Its ... - PR Inside
... NASDAQ: UNCA), the recognized leader in marketing software : solutions, today announced the availability of new "Solution Packs" -- innovative social media ... company's upcoming user conference, the marketing Innovation summit : , May 16-19, at ...

inbound marketing summit new media marketing conference

public relations firms

Best Inbound Marketing

Jarrard Phillips Cate %26 Hancock Among Fastest Growing U ... - Street.Com
Healthcare public affairs firm Jarrard Phillips Cate %26 Hancock , Inc. posted double-digit growth in 2009, ranking it among the top 20 fastest growing independent public relations firms nationwide, according to information compiled for O'Dwyer's ...

5W public relations Adds Nanoosh to Its Food %26 Beverage ... - Forbes
NEW YORK, April 15 /PRNewswire/ -- 5W public relations, one of the 20 largest privately-owned PR firms in the U.S., today announced the addition of Nanoosh Mediterranean Hummus Bar to its client roster. Nanoosh currently operates two Mediterranean ...

public relations firms

inbound marketing software hubspot

Best Inbound Marketing

Cherry Rahtu Receives Certification in inbound ... - PRLog (free press release)
About hubspot hubspot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. hubspot's software platform includes tools ...

inbound marketing software hubspot

hubspot inbound marketing

Best Inbound Marketing

Cherry Rahtu Receives Certification in inbound ... - PRLog (free press release)
About hubspot hubspot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. hubspot's software platform includes tools ...

Rock Solid Media Principal Receives inbound marketing ... - Earthtimes (press release)
About hubspot hubspot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. hubspot's software platform includes tools that ...

hubspot inbound marketing

Monday, April 19, 2010

inbound marketing summit

Best Inbound Marketing

Unica Adds Social Media marketing Capabilities to Its ... - PR Inside
... social media metrics down to the individual influencer, segment customers based on social interactions, and use these insights to deliver more relevant inbound and ... upcoming user conference, the marketing Innovation summit : , May 16-19, at ...

inbound marketing summit

sponsored results

Best Inbound Marketing

Bing's New Twitter results Won't Include Promoted ... - WebProNews
Update: A representative for Bing tells WebPronews the "Twitter monetization news will not result in sponsored results appearing in Bing results." Original Article: Microsoft announced today that Bing now pulls in tweets from Twitter in real-time, in ...

sponsored results

public relations colleges

Best Inbound Marketing

Be the Match - KBTX.com
on Sam Houston State University Campus in Huntsville The SHSU and Huntsville communities will have the opportunity to save lives in several ways during the colleges Against ... Gulf Coast Regional Blood Center public relations coordinator. %26ldquo;

Personnel File: April 12 - Lexington Herald-Leader
American Association of State colleges and Universities' Advisory Council for Communications and public Affairs: Marcus C. Whitt, associate vice president for public relations and chief communications officer at Eastern Kentucky University, has been ...

public relations colleges

inbound marketing firm

Best Inbound Marketing

Google Page Indexing Creates Leads - marketingVOX
The more pages a company has indexed by Google, the more leads it will generate, according to research by internet marketing firm Hubspot. Incremental Indexed ... Off-page search engine optimization: Build inbound links from reputable sites, thus ...

inbound marketing firm

Saturday, April 10, 2010

Social Media | GPS Public Relations

Social Media | GPS Public Relations

Experts who promise you they will grow your business

Written by Jane Garee
Turn on your computer these days and in seconds, your email inbox will be full of experts who promise you they will grow your business or increase your revenue. I've found that a lot of them can but it's easy to be bombarded by so many choices you don't know who to follow.

A self-proclaimed "research junkie", I was overwhelmed when I realized I needed to invest in myself by committing to reading and sometimes buying, the things these "mentors" were offering. I signed up for practically everything and it wasn't long before every online business mentor in the world was sending me their info! I quickly realized that I needed to cull down the number of people I was "following" due to time restraints and the fact that I was spending so much time learning that I wasn't implementing. This didn't bode well for my own revenue stream.

I took a hard look at who I was spending time with and what the end results actually were. Several clear patterns emerged. The following advice would have been helpful when I began the online mentoring journey. I hope this helps you.

1) How does this person specifically pertain to my business? I love gathering new info but soon I have a bunch of info and nothing to show for it. Since I'm interested in just about everything, it's sometimes challenging for me to implement. Determining how and what my mentor offered me, forced me to realize that just because I enjoyed a "relationship" with this person, didn't mean that it was actually useful. With friends, you can afford this luxury. With online business relationships, you can't. There is too much to learn and do in too little time. Find the mentor(s) that can help you in the areas of your business that need the most help and stick with them.

2) Learn more about them but pay attention to where they are going and just a little about where they were, or even where they are now. This may sound counter-intuitive but I have found that some of the people I most identified with weren't the ones that were, "self-made millionaires, winning the X award and appearing on every national news station in the U.S." To some extent, a lot of their info was way more than I needed or could afford, not to mention you won't get the kind of personalized attention an "early entrepreneur" needs (meaning you are not a millionaire...yet). One of my favorite mentors freely shares that in 2008, she was really struggling. Her business has sizably grown and she is now well on her way to great things and big dollars but I like that she is a few steps ahead of me, rather than on a whole different level. She is also still fairly accessible at this point, which is important to me.

3) Pick three mentors, follow them and clear out the rest. This was a big one for me. Some of the people I was following had great things to say and I enjoyed being on their email distribution list (I'm weird that way). But I found that although I got a nugget of good info here and there, it wasn't specifically pertaining to my business or the info wasn't consistently useful. As a result, I did a lot of reading but very little work. Revenue follows action, not information. I unsubscribed to most everyone except my three go-to people, although I did keep a few random experts around! Having to only learn and do what three people suggested to make me successful has improved my ability to be a person of action rather than a person of thinking.

Finally, someone you "click" with or just "get" is key! I'll choose a mentor like that any day over someone who is better known and makes more money. Again, following someone who is several steps ahead of you and is where you want to be is all you really need. You have to learn to walk before you can run.

There is no doubt that having mentors you trust and want to emulate is important to your own success. Find those people who work best for you and then follow your dreams!


Wednesday, April 7, 2010

3 Ways to Choose Your Online Mentor and Increase Productivity

Turn on your computer these days and in seconds, your email inbox will be full of experts who promise you they will grow your business or increase your revenue. I've found that a lot of them can but it's easy to be bombarded by so many choices you don't know who to follow.

A self-proclaimed "research junkie", I was overwhelmed when I realized I needed to invest in myself by committing to reading and sometimes buying, the things these "mentors" were offering. I signed up for practically everything and it wasn't long before every online business mentor in the world was sending me their info! I quickly realized that I needed to cull down the number of people I was "following" due to time restraints and the fact that I was spending so much time learning that I wasn't implementing. This didn't bode well for my own revenue stream.

I took a hard look at who I was spending time with and what the end results actually were. Several clear patterns emerged. The following advice would have been helpful when I began the online mentoring journey. I hope this helps you.

1) How does this person specifically pertain to my business? I love gathering new info but soon I have a bunch of info and nothing to show for it. Since I'm interested in just about everything, it's sometimes challenging for me to implement. Determining how and what my mentor offered me, forced me to realize that just because I enjoyed a "relationship" with this person, didn't mean that it was actually useful. With friends, you can afford this luxury. With online business relationships, you can't. There is too much to learn and do in too little time. Find the mentor(s) that can help you in the areas of your business that need the most help and stick with them.

2) Learn more about them but pay attention to where they are going and just a little about where they were, or even where they are now. This may sound counter-intuitive but I have found that some of the people I most identified with weren't the ones that were, "self-made millionaires, winning the X award and appearing on every national news station in the U.S." To some extent, a lot of their info was way more than I needed or could afford, not to mention you won't get the kind of personalized attention an "early entrepreneur" needs (meaning you are not a millionaire...yet). One of my favorite mentors freely shares that in 2008, she was really struggling. Her business has sizably grown and she is now well on her way to great things and big dollars but I like that she is a few steps ahead of me, rather than on a whole different level. She is also still fairly accessible at this point, which is important to me.

3) Pick three mentors, follow them and clear out the rest. This was a big one for me. Some of the people I was following had great things to say and I enjoyed being on their email distribution list (I'm weird that way). But I found that although I got a nugget of good info here and there, it wasn't specifically pertaining to my business or the info wasn't consistently useful. As a result, I did a lot of reading but very little work. Revenue follows action, not information. I unsubscribed to most everyone except my three go-to people, although I did keep a few random experts around! Having to only learn and do what three people suggested to make me successful has improved my ability to be a person of action rather than a person of thinking.

Finally, someone you "click" with or just "get" is key! I'll choose a mentor like that any day over someone who is better known and makes more money. Again, following someone who is several steps ahead of you and is where you want to be is all you really need. You have to learn to walk before you can run.

There is no doubt that having mentors you trust and want to emulate is important to your own success. Find those people who work best for you and then follow your dreams!

Saturday, April 3, 2010

Three Points For Better Email Relationships


Sunday, 28 March 2010 22:35

Three Points For Better Email Relationships

Written by Jane Garee

Are you or your company perceived as an Email Buddy or an Email Bully?

Paper newsletters are so passé you can practically hear “dinosaur” being yelled if and when a prospective customer gets their hands on one. Although direct mail is still frequently incorporated into a company’s marketing strategy, for so many businesses, written content is nearly one hundred percent done through online channels.


Want to get the best return on your email “database”? Just remember, that database is full of people! Put yourself in a position so that your emails are at best, welcome and at worst, ignored. Anything beyond that can cause problems. Here are a few things to be aware of:


  1. Sending too many. You know what I mean. You buy Great Aunt Gertie a lovely porcelain figurine for her eighty-fifth birthday and all of a sudden, “Perfect Porcelain Presents” is bombarding you with their newsletters, promotional info and special discounts. First you’re annoyed, then you feel stalked. Soon you’re seething with anger. Not good. Think of this when you are in the “sending position” with your company’s emails. Nobody wants scads of emails, especially when you know your first interaction with this service or company may be your last due to a special occasion or one-time need. Even if they don’t mind getting consistent emails from you, there is a clear boundary between consistent and overly frequent. Do some market research for your industry or product to determine how many is not too many. This can actually vary, so take some time to learn “best practices” in your area of expertise.

  2. Not getting permission from the recipient. You may think at worst, you will just be annoying. Wrong. Welcome to the wonderful new world of online fines and penalties. Email must be permission based. What does that mean? Exactly what it says. You need permission from the intended recipient that it is okay to send them an email. Going to a networking function, collecting a handful of business cards and then emailing them all about your company is not permission based. If you want to email anyone, ask them in person, ask them via email or ask them to sign up but don’t assume if you know their email address, it’s okay to start sending information intended for the masses. You wouldn’t show up at strangers’ houses for dinner unannounced and uninvited just because you saw their address in a directory would you? You get the point.

  3. Encourage and participate in interaction. You’d be surprised how many people will actually answer an email from you personally if you respond positively to their mass email. Nobody is exempt from wanting to know that what they are doing matters, is making a difference or put a smile in your day. If you read something you like on any social media venue or on an email distribution list you signed up to receive, go ahead and email that person and let them know. (Watch this with the social media sites, though. A comment on the site might be better). Be sincere and keep it brief but a genuine compliment or inquiry to find out more about their company is usually welcome. And you never know, they may want to know more about you!


When in doubt about whether or not to email someone with general company information, newsletters or promotional emails, think about it from their perspective. Based on the current relationship you have with them, what will be their most likely reaction to finding themselves on your distribution list? The more people who have given you permission to email them, the better and stronger your potential prospects will be. Strive to be an Email Buddy, not an Email Bully.


For further reading about Federal email regulations and to read more about the CAN-SPAM act, click here:


http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm